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Stichworte: Netflix personalized marketing
Which of the following best describes the consideration stage of the marketing funnel
Most marketing plans conclude with a section that indicates how the plan will be implemented.
After defining the problem and objectives, what is the next step in the marketing research process?
When a firm considers its overall objectives and considers the type of business it is in it is engaged in which of the following steps of the marketing planning process?
Marketers see return on marketing investment as the second biggest issue after economy.
What contributes to the success of the relationship between a public relations officer?
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The function of marketing makes the product available in different geographical regions
Which of the following is not a good example of a marketing-related key success factor?
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The set of brands a person will not consider due to negative feelings is part of which set
The second step in the marketing research approach involves developing the research plan
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What are the 4 basic marketing strategies to change the cognitive component of attitude?
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What do you call a people who have not yet purchased your product but are considering it?
In the simulation which information does marketing research include choose all that apply
The use of Twitter as a marketing and communication device for companies is an example of
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Which one of the following premium collection methods is used in the majority of personal insurance sales?
Conflict that occurs between two different levels in a marketing channel is referred to as
When embarking on a new or modified marketing program, a company should conduct a(n)_____ first.
What is the philosophy that businesses should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition?
Which growth strategies employs the existing marketing mix and focuses the firms efforts on existing customers?
Which of the following tabs of the marketing document contains the details about where the items or services as well as payments are to be sent?
In marketing, what you get minus what you give up is best known as which of the following?
When consumers research products online and then go to an actual store to make their purchase the practice is known as?
What is most likely disadvantage of adding new channels in a multi channel distribution system?
Which is a set of independent Organisations involved in the process of making a product or service available for use of consumption by the consumer or business user?
Which of the following strategies of handling a brand name when marketing globally is appropriate when the name Cannot be pronounced?
Which system takes place when two or more firms at the same level join together for marketing purposes?
Which of the following would most likely improve coordination between marketing and sales?
What is the system of marketing by which an organization communicates directly with customers to generate response or transaction?
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The instrument used or source of communication that businesses use to send a message is known as:
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Which description of marketing information systems is wrong? marketing information systems:
What focuses on using information about customers to create marketing strategies to develop and sustain desirable customer relationships?
What activity should come first in the marketing research process what activity should come first in the marketing research process?
In which era of the marketing evolution did firms begin to focus on what consumers wanted and needed before designing making or selling a product?
The criticisms that focus on the social or environmental impact of advertising are called criticisms
This is a marketing communications activity concerned with providing support for the sales force
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Is a step in new product development process in which the product is launched in authentic marketing setting?
What is the relationship between corporate social responsibility CSR and corporate marketing?
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What is the one major assumption that marketers who use an undifferentiated marketing strategy have made as they approach their market?
Which of the following marketing management orientations is most likely to lead to marketing myopia?
Which of the following marketing management orientations focuses primarily on improving efficiencies
Which concept holds that consumers will favor products that offer the most in quality performance and innovative features?
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An advertising campaign would most likely be addressed in which section of a marketing plan?
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How can a digital marketing strategy get customers to come back for an additional purchase?
In marketing, a conscious choice made from among two or more alternatives is referred to as
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What is social media marketing and What are the various platforms of social media marketing?
Which of the following is a reason for using an integrated marketing communications strategy quizlet?
What is it called when marketing intermediaries receive a discount to compensate for other services they provide?
Why is it necessary for retailers to develop and implement an integrated communication program?
What is the process of developing promoting and distributing specific locations to customers in an effort to increase visitation to that location?
What involves a variety of programs designed to promote or protect the companys image or its individual products?
What refers to the variety of activities conducted by a company to promote and protect the image of the company its products and policies in the eyes of the public?
Is the process of collaborating with suppliers and customers to create offerings that have value?
It is a powerful and sustainable high-level marketing strategy used to create or influence a brand
Which channel of distribution is an organization that sells products to ultimate customers?
Marketing involves developing a unique mix of goods and services for each individual customer
Which element of the marketing mix refers to a good service or idea that satisfies consumers needs quizlet?
Which element of the marketing mix refers to having the selected product in the right location at the right time?
What is the process of dividing a market into distinct groups of buyers each of which might require separate products or marketing mixes?
Is dividing the market into distinct groups who might require separate products and/or marketing mixes?
Is the process in marketing of dividing a market into distinct segments that behave in the same way or have similar needs?
Is one of the four Ps of marketing it consists of all the techniques sellers use to motivate people to buy their products quizlet?
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Which of the following statements best describes how marketing and brand identity change over time 1 point?
Which of the following would not be considered part of an effective marketing control system?
What part of a marketing-research report would be mentioned only briefly in an oral presentation?
A Company fixes its marketing communication budget by observing the budget set by its competitors
What is the systematic collection of data regarding the product which the entrepreneur wants to manufacture?
Which of the following are metrics used to measure marketing performance select all that apply
What is the process of defining a marketing problem and opportunity systematically collecting and analyzing information and recommending actions?
What is the process of adding a set of meaningful and valued differences to distinguish the companys offering from the competitors offerings?
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How does direct marketing give buyers access to more comparative information about companies products and competitors?
Which kind of marketing involves sending an offer announcement reminder or other item to a person at a particular physical or virtual address?
Which environment factors in companies immediate environment that affect its ability to serve market?
Which of the following types of marketing refers to selling the same product to all consumers quizlet?
Which of the following types of marketing refers to selling the same product to all consumers?
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Which of the following is a key marketing strategy of the maturity phase of a product life cycle?
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What is the term for using unconventional low cost techniques to promote products and services?
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What refers to the group of potential customers to whom a company wants to sell its products and services?
Is an application of the understanding of sensation and perception to the field of marketing
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